Several people give return gifts during birthday parties. “We know that expansion is crucial to the survival of any business. These make our products stand out. The money thus collected became the capital, which they used for entering into corporate gifting space. This basic yearning for green spaces has become the foundation for new start-up Green Thumbs, which helps people in bringing gardens to their drawing rooms through a technique called miniaturisation. We met event management firms and convinced them to replace flower bouquets with our miniature plants at corporate events,” said Radha. However, my sister Vageeswari and I founded Green Thumbs to promote miniature gardens or dwarf plants in October 2015,” said Radha Krishnaveni, the co-founder of Green Thumbs.”Going forward, Green Thumbs is planning to expand into other cities of Telangana and Andhra Pradesh initially and other metros later.
This involves us helping invitees to make their own miniature plants, which they can take home,” she said. Though the sister duo had a good start. To tap this market, we have designed experiential gifts. “Our USP is our ethnic style and aesthetic approach. “People who learnt miniature gardening from us are now focusing on upmarket areas in the city. So apart from expanding into other cities, we are planning to tie up with schools for conducting regular classes for students to sensitise them on importance of protecting the ecology. We convinced companies to give our miniature plants instead of other stuff.“Corporate gifting space is huge.Recently, they have forayed into experiential gifting space. Radha Krishnaveni With urban spaces getting cramped and unable to afford houses bigger than studio apartments or at the most 2BHK, gardening has become a luxury in cities.“People always have a liking for gardens.
As we lack space in there, we are losing out on premium customers. With no capital to invest, both the sisters started off with conducting workshops on miniature gardens at schools.”Radha, however, wants to make her way of adopting ethnic styles her USP as she expands to other cities. But due to space constraints in our houses, we ended up living in concrete enclosures.With urban spaces getting cramped and unable to afford hot water tap electric faucet houses bigger than studio apartments or at the most 2BHK, gardening has become a luxury in cities. Radha says the biggest difficulty in the business is competition from her own students